{Arte Della Tazza} — Roaster's Choice



What Cupping Is and Why It’s Essential to Great Coffee?

June's Roaster’s Choice box offers a unique look into the world of cupping. Discover the professional process we use to evaluate coffee, from grinding and brewing to tasting and identifying flavors. Explore two exceptional coffee samples straight from their origin, and learn how cupping helps us select only the best beans for your cup. With a tasting notebook included, you’ll be able to log your own discoveries as you join us in this coffee journey.

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Dirt Roads & Coffee Roots

This month’s Roaster’s Choice box features three standout coffees from our longtime partners at COCARIVE in Brazil. Explore the challenges facing Brazilian coffee growers, the stories behind each farm, and how Parisi brings these rich, flavorful coffees from dirt roads to your cup.

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The People Behind the Cup: Robin Seitz

Every great cup of coffee starts with people. At Parisi Coffee, our team brings together craft, culture, and passione to create something truly special. Few exemplify that commitment more than Robin Seitz, our Vice President of Private Partnerships and Coffee Supply Chain. From bean to brew, Robin has played a vital role in shaping how we source, share, and celebrate exceptional coffee.

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