The People Behind the Cup: Robin Seitz


Every great cup of coffee starts with people. At Parisi Coffee, our team brings together craft, culture, and passione to create something truly special. Few exemplify that commitment more than Robin Seitz, our Vice President of Private Partnerships and Coffee Supply Chain. From bean to brew, Robin has played a vital role in shaping how we source, share, and celebrate exceptional coffee.


Robin’s coffee journey began in 2003 as a part-time barista—what started as an “accidental” job quickly evolved into a lifelong career. Over the years, he’s worn many hats across the industry, from behind the bar to behind the scenes. His experience spans competitions, training, café management, quality control, purchasing, manufacturing, international travel, and business strategy, giving him a broad and insightful perspective on all things coffee.

Since joining Parisi Coffee in 2013, Robin has played a key role in shaping the direction of our coffee programs for over a decade. Throughout his time at Parisi, he has received his CQI Licensed Q Arabica Grader™ certification, developed relationships with all our origin partners, visited countless coffee farms, and hand-picked each of our coffee offerings.

Originally from Northeast Kansas, Robin now lives in Topeka with his family, where he also serves his community as the leader of a local Cub Scout pack.

When he’s not immersed in coffee or spending time with family, Robin is a passionate sports fan and a lifelong supporter of the Kansas City Chiefs and Royals. He enjoys great food and drink, loves cruising, and takes pride in his BBQ skills.